Creative campaigns win three Public Relations Society of America, Maryland Chapter “Best in Maryland” awards and two Communicator Awards “Awards of Excellence.”
WHEATON, Md. – Montgomery Parks received top awards in creative marketing campaigns and initiatives from the Public Relations Society of America, Maryland Chapter (PRSA Maryland) at its 2024 Best in Maryland Awards on April 18, 2024. At the ceremony, public relations leaders were recognized for their contributions to the profession by fellow communications professionals; Montgomery Parks won three prestigious Best in Maryland awards and two Awards of Excellence. Each year PRSA Maryland presents awards to communication professionals who have successfully addressed a communications challenge with exemplary professional skill, creativity, and resourcefulness.
The department also received the highest honors from the 30th Annual Communicator Awards, winning two Awards of Excellence and three Awards of Distinction. The Communicator Awards, judged and curated by the Academy of Interactive and Visual Arts (AIVA), are considered the largest and most competitive international awards program honoring communications professionals.
Montgomery Parks was honored for creative work supporting the Department’s successful county-wide Skate Park Study, “Work for Montgomery Park: Your Next Adventure Starts Here,” a human resources marketing campaign that targeted job applicants, and the Holiday Barket marketing campaign that helped launch the inaugural pet-focused holiday market. Also honored were the department’s Discover Your Happy Place poster design, the Summer Adventure Challenge contest, and the Thanksgiving Parade holiday sweater design.
“I’m incredibly proud of our public affairs and marketing team,” said Miti Figueredo, director of Montgomery Parks. “They excel at coming up with smart, amusing, and creative ideas that educate and engage park users. They deserve this recognition at the highest levels of their profession.”
PRSA Maryland awards:
Community Relations – Campaign
Best in Maryland: Shredding the Divide: Skatepark Outreach Campaign
Marketing – Campaign
Best in Maryland: Work for Montgomery Parks
Social Media, Associations/Non-Profits/Government – Component
Best in Maryland: Montgomery Parks Skate Park Survey
Events and Observances Less Than 7 days – Campaign
Award of Excellence: Holiday Barket
Media Relations, Associations/Non-Profits/Government – Component
Award of Excellence: Skatepark Media Relations Campaign
Communicator Awards:
Promotional Collateral–Poster
Award of Excellence: Discover Your Happy Place Poster
Individual – Contests and Promotions
Award of Excellence: Summer Adventure Challenge
Promotional Collateral – Apparel and Accessories
Award of Distinction: Holiday Sweater
Promotional Collateral – Specialty Items
Award of Distinction: Skateboard Sticker
Content and Marketing – Government
Award of Distinction: Skatepark Outreach Social Campaign
About Montgomery Parks
Montgomery Parks manages more than 37,000 acres of parkland, consisting of 419 parks. Montgomery Parks is focused on promoting physical activity, social connectivity, and environmental stewardship, especially in diverse and urbanizing areas, with an emphasis on teens, working-age adults, and seniors. Montgomery Parks is a department of The Maryland-National Capital Park and Planning Commission (M-NCPPC), a bi-county agency established in 1927 to steward public land. M-NCPPC has been nationally recognized for its high-quality parks and recreation services and is regarded as a national model by other parks systems. MontgomeryParks.org
Accessibility
Montgomery Parks, part of The Maryland-National Capital Park and Planning Commission, encourages and supports the participation of individuals with disabilities. Please contact the Program Access Office at 301-495-2581 (Voice), MD Relay 7-1-1 or 800-552-7724 or ProgramAccess@MontgomeryParks.org to request a disability modification. Visit Montgomery Parks Program Access for more information.